For those with a philanthropic mindset, it’s an added bonus when we buy a product that leverages our collective consumer power to do good in the world. But are all the products out there that are affiliated with charitable causes equally authentic? Do they do equal amounts of good? The answer is a resounding “no”. Here are a few simple considerations to help you become a savvy social impact consumer and ensure your hard-earned dollars are actually giving back to those in need.
The following should always be readily apparent on products that claim to give back: