Matt Lewis started his chocolate addiction at a very young age. His mother introduced him to the “Chocolate as Dinner” philosophy when he was 7 and “Chocolate as Breakfast” philosophy when he was eight years old (peanut butter was added to this regimen when he was nine to increase his protein intake). Gradually, Matt learned to eat regular meals like other children, but he just recently (and grudgingly) gave up eating brownies for lunch. After graduating from the University of Alabama, Matt moved to New York and worked in the varied worlds of theatre, advertising, and Internet production. After some long years consuming chocolate in a cubicle, Matt decided to leave the world of corporations and conference calls to open Chocolate Bar and author the Chocolate Bar cookbook. He sold Chocolate Bar in 2004 and shortly thereafter opened Baked with Renato Poliafito. Matt currently spends his days indulging in Baked’s wide variety of baked goods and spreading the Baked gospel to the masses. Baked currently distributes their granola to specialty stores nationwide, and their gourmet mixes are a featured product at every Sur La Table store.